Vilebrequin

Fred Prysquel created the brand Vilebrequin in 1971 at Saint Tropez. The most Iconic emblem of the brand his the swimsuit “turtle”. The last advertisement made by the brand shows the iconic dimension that can be seen in Vilebrequin.

We can see in this brand almost a religious dimension. Tony Fannin, in his article “great brands are like religion” develops the idea that every iconic brand is, in a way, a new religion, because there is a correlation between religious identification and brand adoration.

That aspect can be seen through the three location of the stores: “Saint-Tropez”, “Saint-Honoré” and “Saint-Bartes”.

Vilebrequin has an important number of worshipper throughout the world.

It seems that there is a new religion to worship this summer.