Ladurée

One of the iconic international product of high gastronomy is represented by "le macaron". 

"Le macaron" by Ladurée, is a reference in the world. This product represents at the same time a visual simplicity and a complexity in the know-how with an original taste.

This product is so iconic that it is sold and consumed in the whole world, and in every countries. What is more, we can find a whole range of flavour. 

This iconic product is also consumed by the French queen Marie-Antoinette in the movie Marie-Antoinette made by Sofia Coppola. It is an embedded marketing strategy of the brand, to show that its products are royal and luxurious.