Ladurée

One of the iconic international product of high gastronomy is represented by "le macaron". 

"Le macaron" by Ladurée, is a reference in the world. This product represents at the same time a visual simplicity and a complexity in the know-how with an original taste.

This product is so iconic that it is sold and consumed in the whole world, and in every countries. What is more, we can find a whole range of flavour. 

This iconic product is also consumed by the French queen Marie-Antoinette in the movie Marie-Antoinette made by Sofia Coppola. It is an embedded marketing strategy of the brand, to show that its products are royal and luxurious. 

Vilebrequin

Fred Prysquel created the brand Vilebrequin in 1971 at Saint Tropez. The most Iconic emblem of the brand his the swimsuit “turtle”. The last advertisement made by the brand shows the iconic dimension that can be seen in Vilebrequin.

We can see in this brand almost a religious dimension. Tony Fannin, in his article “great brands are like religion” develops the idea that every iconic brand is, in a way, a new religion, because there is a correlation between religious identification and brand adoration.

That aspect can be seen through the three location of the stores: “Saint-Tropez”, “Saint-Honoré” and “Saint-Bartes”.

Vilebrequin has an important number of worshipper throughout the world.

It seems that there is a new religion to worship this summer.   

"Le Pliage" by Longchamps

"Le Pliage" represents THE iconic product of the luxury brand Longchamps. This is a bag known in the whole word and by every one. Moreover, this bag is timeless and every generation can wear it. A lot of people come in France to buy this bag because there is too much fake in the world. This bag makes publicity to the brand and for the other collections, thanks to its practical way of using it, which attracts the whole world.