Le carré d'Hermès

"Le carré d'Hermès" is one of the most iconic product of Hermès. It represents chicness and glamorousness. It was popularized by the international star, Audrey Hepburn in her movies. In fact, thanks to her, "le carré d'Hermès" was popularized and worn like a hat, on the head and tied under the neck. It is a strategy of embedded marketing : because this scarf is not shown in an advertisement but in a movie which is a clever way to promote this iconic object. Today, this iconic product represents the luxury brand and is an unconditional product to every luxury consumers.