Belonging to the well-known society LVMH, the champaign Moët & Chandon has developed over the past decade a whole new marketing strategy by asking celebrities to become muses for the brand and especially for their most known and sold bottle, the "Brut Impérial" (that was Napoleon I favorite beverage).
The "Brut impérial" has also been declined into several bottles, as for example the flower bottle or the golden bottle.
By doing so, Moët&Chandon opened a new consumer market: the market of women (with the "Flower bottle") and the market of China (with the "Golden bottle").
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