Brut Impérial by Moët & Chandon

Belonging to the well-known society LVMH, the champaign Moët & Chandon has developed over the past decade a whole new marketing strategy by asking celebrities to become muses for the brand and especially for their most known and sold bottle, the "Brut Impérial" (that was Napoleon I favorite beverage).

The "Brut impérial" has also been declined into several bottles, as for example the flower bottle or the golden bottle. 

By doing so, Moët&Chandon opened a new consumer market: the market of women (with the "Flower bottle") and the market of China (with the "Golden bottle"). 

The inevitable Chanel N°5

We could say that Chanel n°5 is the top iconic artefact of all the time. Through the XX century, the perfume has became the symbol, the essence of feminity. Didn't Marilyn Monroe say that she only wore a few drops of Chanel n°5 at night ? 

Created by Coco Chanel herself, the first aim of the perfume was to be different from the other perfumes of the beginning of the century. Indeed, perfumes were heady while Chanel n°5 was fresh.

Nowadays, Chanel n°5 is the most sold perfume in the world. 

Le carré d'Hermès

"Le carré d'Hermès" is one of the most iconic product of Hermès. It represents chicness and glamorousness. It was popularized by the international star, Audrey Hepburn in her movies. In fact, thanks to her, "le carré d'Hermès" was popularized and worn like a hat, on the head and tied under the neck. It is a strategy of embedded marketing : because this scarf is not shown in an advertisement but in a movie which is a clever way to promote this iconic object. Today, this iconic product represents the luxury brand and is an unconditional product to every luxury consumers. 

The Burberry Trench coat : An iconic piece to worship

Burberry Trench coat deserves a place in a museum, because it has had a role play during the First and Second World War and because it is the symbol of chicness, refinement and elegance. It is worn today by millions. Indeed nowadays, a new community of fans has emerged on the Internet, thanks to the creation of a website named http://artofthetrench.com, created by Burberry itself. The goal of this website is to create an online community of Burberry Trench coat lovers. The Burberry Trench coat has involved from being a proof of patriotism to be coming the only globally recognized rain coat.