La Maison du Chocolat is the reference of the french gastronomy for chocolate. It is the most expensive of the all brands which make chocolate like Hédiard, Lenôtre, Pierre Hermé, Dalloyau. The price per kilo of chocolate is about 122 euros. They make a wide range of chocolates, with difference flavors and shapes.
It's a brand whose marketing communication is established only by the quality of its chocolates. It never makes publicity. We can qualify this kind of luxury brand "elitism luxury". In fact, the luxury brands which do not make publicity and which sell only by their own shops are qualified as being "elitism luxury".
What is more, it is a brand which makes marketing by its creativity, its french know-how and its innovation according to seasons and national holidays and festivities.
Aucun commentaire:
Enregistrer un commentaire