"Michael" by Paraboot

Paraboot is a luxury brand which makes its shoes in France, hand made and with high leather quality. It is a luxury brand which only sells in its own selling points and which is known only by a few customers. 

The shoes "Michael" represents the iconic product of the luxury brand Paraboot. It is a very famous product that helped the brand to survive during the economic crises that Paraboot had lived in the 80's.

It is a brand in which the marketing policy is different than the others thanks to a unique service for each customers and which makes those iconic products in different colors and with fur to fidelise customers and seduce people who are not yet customers. 

Hotel George V

The hotel George V belongs to the Four seasons cheans hotel. We can find this hotel in Paris, at the 31 av George V. It was elected by an international comity as being the "best hotel of Europe". 

It's a palace which welcomes a lot of stars and well-known persons. Thanks to this, the hotel can promote its image through the whole world. Many politic man are coming to this hotel when they have to come to Paris for meeting or congress.

La Maison du Chocolat

La Maison du Chocolat is the reference of the french gastronomy for chocolate. It is the most expensive of the all brands which make chocolate like Hédiard, Lenôtre, Pierre Hermé, Dalloyau. The price per kilo of chocolate is about 122 euros. They make a wide range of chocolates, with difference flavors and shapes. 

It's a brand whose marketing communication is established only by the quality of its chocolates. It never makes publicity. We can qualify this kind of luxury brand "elitism luxury". In fact, the luxury brands which do not make publicity and which sell only by their own shops are qualified as being "elitism luxury". 

What is more, it is a brand which makes marketing by its creativity, its french know-how and its innovation according to seasons and national holidays and festivities. 

Dior J'adore

The parfum "j'adore" by Dior, is one of the most iconic products of the luxury brand Dior. This is the most sold perfume in France. It really represents the french glamorousness. It is a perfume that we can associate with many stars and above all Charlize Theron. In the short movie dedicated to the parfum, we can see Dior's perfume wear by Charlize Theron. This video wants to show us that this parfum is more important for her that gold and every jewels. It shows us that "J'adore" is for her precious and unique unlike jewels. At the end, this is a good marketing because that persuade us that we will be more chic wearing that perfume than wearing jewels.