I am going to present you the perfume by Louis Vuitton that is not yet commercialized because they anticipated a defeat. A few years ago, Louis Vuitton decided to launch its first parfum and to extend its activities. The market of the perfume is a very competitive market witch has about 300 to 400 launch of perfumes per years. Only 3 or 4 perfumes will succeed in arriving in the big perfumery shops. That is why Louis Vuitton decided not to launch its perfume and it will be commercialized in 2016.
Luxury products : one by one
dimanche 6 avril 2014
dimanche 30 mars 2014
"Michael" by Paraboot
Paraboot is a luxury brand which makes its shoes in France, hand made and with high leather quality. It is a luxury brand which only sells in its own selling points and which is known only by a few customers.
The shoes "Michael" represents the iconic product of the luxury brand Paraboot. It is a very famous product that helped the brand to survive during the economic crises that Paraboot had lived in the 80's.
It is a brand in which the marketing policy is different than the others thanks to a unique service for each customers and which makes those iconic products in different colors and with fur to fidelise customers and seduce people who are not yet customers.
dimanche 16 mars 2014
Hotel George V
The hotel George V belongs to the Four seasons cheans hotel. We can find this hotel in Paris, at the 31 av George V. It was elected by an international comity as being the "best hotel of Europe".
It's a palace which welcomes a lot of stars and well-known persons. Thanks to this, the hotel can promote its image through the whole world. Many politic man are coming to this hotel when they have to come to Paris for meeting or congress.
dimanche 9 mars 2014
La Maison du Chocolat
La Maison du Chocolat is the reference of the french gastronomy for chocolate. It is the most expensive of the all brands which make chocolate like Hédiard, Lenôtre, Pierre Hermé, Dalloyau. The price per kilo of chocolate is about 122 euros. They make a wide range of chocolates, with difference flavors and shapes.
It's a brand whose marketing communication is established only by the quality of its chocolates. It never makes publicity. We can qualify this kind of luxury brand "elitism luxury". In fact, the luxury brands which do not make publicity and which sell only by their own shops are qualified as being "elitism luxury".
What is more, it is a brand which makes marketing by its creativity, its french know-how and its innovation according to seasons and national holidays and festivities.
dimanche 2 mars 2014
Dior J'adore
The parfum "j'adore" by Dior, is one of the most iconic products of the luxury brand Dior. This is the most sold perfume in France. It really represents the french glamorousness. It is a perfume that we can associate with many stars and above all Charlize Theron. In the short movie dedicated to the parfum, we can see Dior's perfume wear by Charlize Theron. This video wants to show us that this parfum is more important for her that gold and every jewels. It shows us that "J'adore" is for her precious and unique unlike jewels. At the end, this is a good marketing because that persuade us that we will be more chic wearing that perfume than wearing jewels.
dimanche 16 février 2014
Louboutin
The shoes by Louboutin are iconic products. In fact, every body knows the red sole. It is so famous that we can find Louboutin's shoes in movies known in the whole world like Iron Man. What is more, this brand holds this trademark which represents the emblem of this luxury brand. Some brand tried to copy the red sole but they got into a trial because Louboutin got a licence on it.
At the end, a lot of worldwide stars wear and represent the brand during ceremonies like the oscars...
... or during photo shoots.
samedi 8 février 2014
Aston Martin
Aston Martin is one of the most iconic luxury brand of cars. It is a British brand which make luxuries cars. They have the ability to go faster than other cars. Thanks to its appearance in the famous movies of the 007 agent, James Bond, the Aston Martin car won in popularity and became a legendary vehicule.
First of all, in the 1960s, in the James bond's movie Goldfinger with the actor Sean Connery, we can see an Aston Martin car, the DB5. For the first time we saw a car fully-equipped of submachine gun and missile.
Afterwards, drive by the actor Pierce Brosnan, in the same role, in Die another day, a more recent car, the Aston Martin Vanquish, appear.
At the end, the DBS V12 car, driven by the actor Daniel Craig is the ultimate model of Aston Martin used in one of the last movies of the famous agent 007.
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